Somehow, we squeezed this "rehaul" project in among the many other projects that are currently going. I thought I'd share some sketches during the process and the new final identity. I designed our last logo in a hurry and frankly, it didn't read well when it was small. It was too iconic and didn't say "illustration"...this one does. The website is looking real slick and will be up sometime this week--hopefully.
